Why San Francisco Still Wins

This is not a turnaround play. It's a discounted entry into the nation’s most proven rent growth market.

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SF HAS ALWAYS BEEEN A HARD PLACE TO INVEST - THAT'S THE POINT

The Market Others Avoid — For the Wrong Reasons

Rent control, permitting, tenant protections, and erratic politics, keeps capital away

But behind the headlines is one of the strongest multi-family markets in the country.

Trading at rare discounts:

APARTMENT PRICING IS STILL BELOW PEAK

30-50%

SUPPLY IS LIMITED; NEW CONSTRUCTION AT A

Standstill

MANY BUILDINGS RENTS BELOW MARKET

20%-40%

TECH & AI JOB GROWTH IS REBOUNDING

SF dominates tech

If you’ve been waiting to buy in SF, this is the moment.

And most groups aren’t equipped to do it.

The Number Back It Up

Since 1956, SF rents have grown 6.6% annually (2.5% after inflation).

The city leads the country in rent growth and rebounds highest after each downturn.


We don’t bet on rebounds — we time them.

WE DON'T AVOID RENT-CONTROLLED BUILDINGS - WE LOOK FOR THEM

Rent Control Isn't The Problem. It's The Mechanism.

Rent control creates long-term stability and high upside on turnover.

We buy buildings with below-market tenants in good neighborhoods, wait for turnover, and legally raise rents

while passing through capital improvement costs when allowed.


In most cities, you buy rents at the market.

In SF, you buy them low — and manage to the upside.

NAVIGATING RENT LAWS, PERMITS, PASS-THROUGHS, POLITICS TAKES EXPERIENCE

Why Most Operators Can't Compete

We’ve been doing this since the ’90s — through many cycles.

We know the neighborhoods, the inspectors, and the timelines. That local edge means we can:

  • Spot value in buildings others overlook

  • Time buys at the bottom of the curve

  • Operate cleanly, legally, and with margin

View Track Record Page

This Is A Window, Not a Decade

You don’t get to buy well-located, rent-controlled SF buildings
at this kind of discount forever. Rates may drop.
Tech demand is rising.