We Buy Right, Improve What Matters
We don't chase listings. We source deals through the relationships we've built over decades — brokers, owners, and off-market pipelines that don't hit the inbox blast.
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CLEAR PATH TO BETTER INCOME
What We Focus On
1
Priced to Perform
Assets priced below replacement cost with a clear path to victory.
2
Rent Gaps Identified
Rent rolls that are under market.
Underutilized space under roof.
Measured strategies to raise income.
3
Fixable Issues
Physical or operational problems that we know how to fix — like turning ugly into beautiful.
4
Hidden Opportunities
Buildings overlooked due to legal or management complexity.
We Operate From Day One
Once we close, we don’t hand it off. Our team takes over leasing, tenant relations, city compliance, and building improvements.
OUR MANAGEMENT STRATEGY
Managing turnover legally and respectfully
Filing for all eligible rent increases
Upgrading systems and common areas
Adding value through capital improvements
Exploring ADUs, SRO conversion, or layout changes when appropriate
We don’t use outside managers. We run every building ourselves and do what’s best for each one.
THE STRATEGY
Introducing The Iron Combo
Our results come from timing, rent control, and active ownership. It’s simple, but not easy
— most investors don’t have the team or local know-how. We do.
Timing
We enter when pricing
is low. Like now.
Rent Control
Creates the rent delta
that others avoid
Execution
We know how to work within
SF rules to grow NOI
WE APPLY THIS PLAYBOOK ACROSS DIFFERENT BUILDING TYPES
Where This Strategy Works Best
Best results come from assets with:
01
Below market rents that can be increased
02
Physical upgrades needed, but no
structural problems
03
Submarket demand that supports
higher rents
04
Operational gaps that we can close
with hands-on management
If you're curious what this actually looks like in practice:
See What We Buy
Ready To See If We're The Right Fit?
Let’s talk about your investment goals and how our strategy might align.